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Strategic Essay

A collection of 28 posts
Ameer Albahouth Effie Awards
Strategic Essay

The Currency Has Changed. So Has the Market.

Marketing effectiveness is no longer about crafting the perfect message. This paper argues that data is the currency of modern marketing, creativity is its value, and technology is its market size.
12 Jun 2026 12 min read
The Resilience Premium: Why Founders Are Facing Their Own Geoeconomic Shift
Strategic Essay

The Resilience Premium: Why Founders Are Facing Their Own Geoeconomic Shift

How founders and institutions are repeating the same shift that nations made from efficient globalization to resilient geoeconomics. Introducing the Resilience Premium, a framework for building reputations that survive scrutiny, not just attention. Cases: Builder.ai, Patagonia, Diriyah, PIF.
15 Sep 2025 9 min read
The Continuity Index: A Framework for Measuring Whether Saudi Family Institutions Survive Their Founders
Strategic Essay

The Continuity Index: A Framework for Measuring Whether Saudi Family Institutions Survive Their Founders

The Continuity Index proposes a new framework for measuring whether Saudi family businesses are prepared to survive beyond their founders, focusing on leadership, governance, reputation, institutionalization, and succession.
04 Jan 2025 14 min read
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